Heaven Hill Distilleries NZ Ltd proudly
presents
Heaven Hill Distilleries, Inc. launched the newest addition to
the American Whiskey Landscape – Bernheim Original Kentucky Straight Wheat
Whiskey – in New York City. The launch is for the first wheat whiskey to
enter the U.S. market, according to the Alcohol Tax and Trade Bureau (TTB).
It is named after the historic Bernheim Distillery in which Heaven Hill distills
every drop of their world renowned American Whiskey.
The new whiskey is the first of its kind. Heaven Hill
Father and Son Master Distillers Parker and Craig Beam developed the wheat
formula with a minimum of 51% winter wheat – the recipe also includes corn and
malted barley. “Our Bernheim Wheat Whiskey was still an experiment for
us at Heaven Hill when we first put it up to age in January 2000,” said Craig
Beam. “We suspected it would turn out well, but even we were surprised
at how it aged and matured.” Critical acclaim from international
whisk(e)y experts was an integral part of the launch, and every one widely
lauded the product. In addition, early buzz among connoisseurs has
bolstered anticipation of the brand’s significance.
The five year old product was originally distilled in January
2000. The recipe’s maturity was evident from the beginning. “We
like to think we’ve contributed something to the whiskey world that hadn’t
been done before. I hope you’ll agree with us that this was a worthwhile
experiment,” said Beam.
The current 750 ml bottling features a gold medallion label on
a clear glass bottle with wheat etchings and a wax closure. Future supply
of the Bernheim is expected to slowly grow in to additional markets.
Bernheim Original Kentucky Straight Wheat Whiskey is bottled
at 90 proof (45% alc/vol).
For More Information Contact:
Heaven Hill Distilleries NZ Ltd
3 Sydney St. Petone,
Tel: 64 (0)4 568-3512
FAX: 64 (0)4 5688 065
Internet: brittonmj@clear.net.nz
